We get it. The days running up to the holidays feel like a nonstop juggling act, especially when you’re counting down the days to your own days off! But before you log off, you’ve got one more to-do to knock off. Taking a moment to send your holiday cards is an annual opportunity to express gratitude and stay top of mind as your supporters wrap their own years (and think about the one ahead). With the right words, you can reconnect on a human level and stand out from the sea of impersonal greetings.
Sending holiday cards is a chance to express genuine appreciation for the trust supporters have placed in you, reinforce connection to the mission, and spread a little love. Your organization thrives on relationships, and a card in the mailbox—one that feels genuine, even if it’s simple—can return the trust folks have placed in you, and can keep your organization top of mind for the year ahead.
Of course, unlike big brands blasting out seasonal promos like clockwork, you may not have the budget or resources to make a year-end campaign a no-brainer. So consider your capacity and priorities. You’ll need to figure out send lists, pull addresses, narrow down designs, and get it all out on time without neglecting core work? If you’re strapped, consider a narrower send list. It’s preferable to execute a targeted mailing well rather than a rush a massive one.
Don’t overcomplicate things. A simple & genuine thank you is king when it comes to year-end holiday cards. You can layer on specific campaign messaging if you’re inclined, but we’re fans of a straightforward expression of gratitude.
Address supporters by name and any particular campaigns or events they’ve been a part of. If they’ve had specific impact on your organization or mission, be sure to mention it!
Don’t be afraid to let a bit of personality shine through—a note that feels human will stand out against bland, “from-all-of-us” printed messages. And for a special touch, consider handwriting your notes. Although it takes more effort handwritten notes emphasize human connection, particularly in a world cluttered with email and generic mail. If time is tight, look for services (like PenPals) that take this load off your plate.
Merry Christmas vs. Happy Holidays? We appreciate both (it’s the sentiment that matters!) but your supporters may feel differently. Tailor your cards to what folks will be receptive to, and feel free to lean towards the more inclusive Season’s Greetings if you’re unsure.
Once you’ve figured out the right targeting & approach, PenPals can help with the logistical burden. We make it effortless to pick out & send a handwritten card right from your screen, oftentimes at a comparable cost as with larger printed card providers.
Pick out a card and upload your recipients and messages using our bulk send functionality. From there, we put pen to paper in writing your message, address your envelopes, and mail them out to your supporters for you. Browse our cards below or click Start Writing above to get started.
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