As you step into a new cycle, it’s vital to let supporters know they’re not just donors or participants; they’re allies, advocates, and friends. A well-chosen message can reaffirm their importance, highlight the impact of their contributions, and inspire them to stay involved. Let’s explore why these messages matter, what to include, and share variations suited for different stakeholders.
Why personalized communication is critical for nonprofits
Your supporters aren’t motivated solely by tax deductions or social media likes. They care about your cause on a deeper level. By personalizing your communications, including New Year’s messages, you communicate on an individual level with the folks who are critical in your mission’s journey. It encourages continued engagement and can even inspire greater involvement as you tackle new projects and broaden your impact.
How to craft personalized New Year’s messages
So aside from using names, how do you go about personalizing your New Year’s messages? Here are a few guiding thoughts to shape your messages:
Highlight specific shared achievements from the past year
Year end cards are excellent opportunities to briefly look back on accomplishments from the year gone by. Make sure to mention goals or milestones reached thanks to the help of your recipients. If you ran a major initiative in 2024, you can take this a step further and craft a specific message to be included in your cards to participants in that program – giving a little extra love to those donors, partners or volunteers.
Lean on shared values
New Year’s cards are a great place to emphasize how a partner’s commitment aligns with the cause you both care so deeply about. Remind them that their contributions reflect those core values that drive each of your organizations—community, equity, education, sustainability, or whatever drives your mission.
Reiterate your vision for the future
No New Year card is complete without a brief look towards the year ahead. Show that their support isn’t just appreciated—it’s building a better tomorrow. Don’t be shy about inviting your recipients to participate in future plans – perhaps an event in their area or a drive they would be well suited for. Suggest that their involvement will help shape what’s next, making them feel integral to your ongoing progress.
Add a personal touch
Don’t overlook dropping in a personal detail. For example, if you’ve had a one-on-one interaction, briefly mention the last time you chatted. Even a brief handwritten line—perhaps a signature or a personal thank you—can bring that personal warmth. Services like PenPals let you scale that human touch without straining your resources.
Example New Year’s messages for donors
- “As we step into 2025, we want to celebrate what we accomplished together in 2024: [specific achievement]. Your generosity fuels this impact, and we couldn’t do it without you. Here’s to another year of changing lives.”
- “Thanks to your support, 2024 was a year of hope and progress. Together, we [specific result]. We’re excited to partner with you again to build an even brighter future in 2025.”
- “Because of you, what once seemed impossible became reality. Your contributions helped us [specific success]. Thank you for believing in our vision for a stronger, more compassionate world.”
- “Your belief in our mission made all the difference this year. With your help, we achieved [specific milestone]. In 2025, we look forward to deepening our impact—and you’ll be at the heart of it all.”
- “Together, we created ripples of change in 2024, from [achievement] to [another success]. Your generosity is more than a donation—it’s a beacon of hope for [stakeholders]. Let’s keep the momentum going into 2025.”
- “Your kindness and commitment brought [specific achievement, e.g., ‘clean water to entire communities’ or ‘resources to hundreds of families’] this year. We can’t wait to achieve even more together in 2025.”
- “Thanks to your support, 2024 was filled with milestones: [brief achievement]. With you by our side, 2025 holds the promise of even greater impact. Thank you for walking this path with us.”
- “You turned compassion into action this year. Your generosity enabled us to [specific program success]. Thank you for being part of the journey—we’re excited for what lies ahead.”
- “We’re so proud of the work we accomplished with your help in 2024. Together, we [specific success]. Your support continues to be a catalyst for change as we look to the year ahead.”
- “Your contributions empowered us to [specific outcome, e.g., ‘expand our programs to reach thousands more’]. 2024 was just the beginning—let’s make 2025 a year of even bigger possibilities.”
- “This year, you showed us what’s possible when generosity meets vision. Together, we [specific achievement]. Thank you for inspiring hope and transformation—we look forward to partnering with you in 2025.”
- “From all of us at [Organization Name], thank you for believing in our mission. In 2024, we [key milestone], and none of it would have been possible without you. Here’s to building an even stronger future together.”
- “Your support isn’t just a gift—it’s an investment in change. In 2024, it helped us [specific impact]. We’re so excited to see what we can achieve together in the new year.”
- “Because of your generosity, we turned goals into reality: [brief impact statement]. Thank you for being part of this mission. Let’s continue to make a difference in 2025.”
- “As we reflect on 2024, we’re filled with gratitude for supporters like you. Together, we [specific success]. Your impact will continue to shape lives in the new year and beyond.”
Example New Year’s messages for volunteers
- “Your time and dedication in 2024 made a world of difference. Because of you, we [specific impact]. Thank you for being the heartbeat of our mission.”
- “Volunteers like you are the reason we achieved [specific milestone] this year. Your efforts turned challenges into opportunities. We’re so excited to do even more together in 2025.”
- “In 2024, you stepped up when we needed it most, helping us [specific achievement]. Your time and energy created lasting change, and we can’t thank you enough.”
- “This year, we saw firsthand the power of your volunteer spirit. From [specific task], you showed what’s possible when we work together.”
- “Because of you, we accomplished [key milestone] in 2024. Your hard work and heart inspire us every day. Let’s continue to make a difference in 2025.”
- “Your selflessness fueled our success in 2024. Thanks to your support, we were able to [specific outcome]. We look forward to seeing you again in the new year!”
- “We couldn’t have achieved [specific goal] without you. Thank you for showing up, stepping in, and being part of something bigger this year.”
- “Your hands-on support in 2024 brought [specific impact] to [stakeholders]. You are proof that small actions create big change.”
- “Every time you gave your time, you changed a life. In 2024, we [specific success] because of volunteers like you. Thank you for making it happen!”
- “You gave us your time, and in turn, we built something extraordinary: [specific success]. Thank you for being such an integral part of our work.”
- “Volunteers like you brought our mission to life this year. Together, we achieved [key milestone], and we couldn’t be more grateful.”
- “Your commitment helped us overcome challenges and reach [specific success]. Thank you for everything you did to make 2024 so impactful.”
- “We’re endlessly grateful for the hours you gave and the energy you shared in 2024. You’re the reason we could [specific result or program success].”
- “Your dedication to [specific task or program] allowed us to reach [specific milestone]. Thank you for helping us make 2024 a year to remember.”
- “In 2024, you turned care into action, and it made all the difference. Together, we achieved [specific goal]. Let’s keep the momentum going in 2025!”
Example New Year’s messages for corporate partners or sponsors
- “Your partnership helped us achieve [specific milestone] this year, transforming lives and strengthening our community. We’re excited to continue this work together in 2025.”
- “Thanks to your support, we were able to [specific impact], creating lasting change for [stakeholders]. Thank you for standing with us.”
- “In 2024, your investment turned big ideas into real outcomes. Together, we accomplished [specific success]. We look forward to building on this success next year.”
- “Your company’s commitment to [shared value] helped us [specific outcome]. Thank you for being a key part of our mission.”
- “With your support, we [specific achievement], proving that partnerships like ours create lasting impact. Here’s to another year of progress.”
- “Your sponsorship of [program/event] allowed us to [specific success]. Thank you for investing in change alongside us.”
- “This year, your team’s partnership helped us [specific achievement], benefiting [stakeholders]. Let’s continue to create change together in 2025.”
- “Thanks to your backing, we launched [specific program or initiative], helping us [impact]. Together, we’re building a better future.”
- “We’re proud of what we accomplished together in 2024: [specific result]. Thank you for your commitment to making a difference.”
- “Your support has been instrumental in helping us [specific goal]. We can’t wait to see the lives we’ll impact together in 2025.”
- “Your partnership proves that businesses can drive positive change. This year, we [specific success]. Thank you for believing in our vision.”
- “Together, we turned [challenge or idea] into [successful outcome], making a real impact for [stakeholders]. Thank you for being a part of this journey.”
- “Your leadership and support made [specific program success] possible this year. We’re so grateful to have you as a partner.”
- “In 2024, you helped us reach [specific milestone]. Your partnership has been a cornerstone of our progress, and we’re excited for what’s next.”
- “Thank you for standing with us in 2024. With your support, we accomplished [specific success], changing lives and building a better tomorrow."
How can you send personalized handwritten New Year's cards at scale?
Reaching each one of your supporters with a personal note can be a challenge. PenPals makes it simple to scale handwritten notes that capture authenticity and care. With our online platform, nonprofits can upload addresses and message templates, and PenPals will take it from there - handwriting, addressing, and mailing out your New Year's cards on time and with care. By outsourcing the logistics, you maintain the heartfelt feel without sacrificing your team’s time. The result: your donors, volunteers, and partners feel genuinely seen and valued, setting the stage for another impactful year.
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